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Search Engine Optimization[SEO] Techniques

Our SEO Services in Kerala renders customized on page and off page optimization techniques and make your website compete with the local market. At Spectrum, we are striving to understand changing customer needs, and enrich their quality of life by simply making the technology readily usable for them. Spectrum offers highly customized end to end Search Engine Optimization services to improve your site interaction with search engines.Our SEO Techniques are specially designed to reduce your marketing costs and to increase your business.We plan each seo projects according to the need of the business to be promoted. The affordable rate seo optimized contents reflecting your products keeps us highlighted in the crowd.Online availability of website is one of the best way to market your products or services online.

Keyword Research Keywords are the search terms that people used to find information from search engines.Your rankings are based on the relevance of yopur page to those keywords,as well as your website’s overall authority on the web.Your site should be optimized to help search engines identify your site as relevant to specfic keywords. Based on your suggestions and business needs we research and find out a list of keywords that suites your business.

Competitive Analysis Website of competitors,which have undergone search engine optimization sometimes,offer valuable clues with regards to the right keywords to target.Also studying the competition help us identify and finalize the SEO optimization plan for your website.

Canonical URL is the URL that you want visitors to see.It helps webmasters and site owners eliminate self-created duplicate content.It is a specfic format approved by Google,that lets marketing experts and webmaster’s to get rid of self -created duplicate content.

On Page Optimization

On Page Optimization is one of the first steps in SEO which every webmaster should look into. This process includes choosing right domain name, creation of title tags, creation of optimized meta tags, robots.txt creation, hyperlink optimization, images optimization, heading tag optimization etc.

On page optimization concentrates on making a webpage’s design and content more search engine friendly.Without on page optimization,your website might not rank as highly even with off page optimization.Many times ,website with better domain names and more backlinks are out ranked by site that have better on page optimization to their credit.

We go through your webpage to ensure that we can identify every element of your website that is not seo friendly,wether it’s your page content,or your meta tags and tittle tags.This helps us optimize your website on many different levels,ensuring that we don’t miss out any little thing that could affect your rankings.

We have helped several clients to optimize their web pages,as part of our larger SEO projects,and we have achieved excellent SEO results for them through our off-page and on-page optimization work.

Meta Tag Optimization The Meta tags are very important part of the HTML code of our web-page. The meta tag description tag is designed to provide a brief description of your site which can be used by search engines or directories.Meta tags help with indexing of a website by the search engine. This means that people are able to find your site, and if you don’t have them, possible search engines will not see your web site, you won’t get traffic, indexed, and ranked. Meta tags are considered as an essential part of the web page design. The important tags are title,description,keyword and robot tags.

There are three important ways that Meta Descriptions are being used today to make them an improtant part of your SEO and over all online marketing strategy.

  • They can be used as the description of your page if it shows up in the search results.
  • They are often used as part of the descriptive information for your webpages when Google shows “extend site links” for our sites.
  • They are often used as the default description in social media marketing links such as Facebook and Google+

Content Optimization Content Optimization is the process of researching,writing,gathering,organizing and editing information for publication on website.It is the most important part of the optimization process. It is to enhance the visibility, appeal quality from the end user and search engine optimization. If your page has a great design but no useful and relevant content ,you might as well not have it.Your content must be written for the user first and the search engine later.Your rankings are decided based on how you frame your content and how easy it is for the search engine to read it .You must optimize the content on the web page to capture a high search engine page rank. Optimizing the content can be done by giving more importance of these;

  1. Heading Tags
  2. Special Text (bold, colored, etc.)
  3. Inline Text Links
  4. Keyword Density

The heading tag is the code used to specify the visitor and search engines on what the topic of your page and/or subsections is about. You have 6 pre-defined heading tags to work with ranging from <H1> to <H6>

Special text is any content on your page that stands out from the rest.This includes bold,underlined,colored,highlighted,sizing and italic.This text is given higher weight than standard content.

Inline text links serves two purposes.The first is to give the reader a quick and easy way to find the information you are referring to.The second purpose of this technique is to give added weight to this phrase for the page on which the link is located and also to give weight to the target page.

Keyword density is the precentage of targeted keywords with the total words in the content .There is much debate in forums,SEO chat rooms and so on about what the “optimal” keyword density might be. Estimates seem to be in the range from 3% to 10%.

Robots.txt Robots.txt is a text file you put on your site to tell search robots which page you would like them not to visit. One way to tell search engines which files and folders on your website to avoid is with the use of Robots meta tag. But since not all search engines read metatags ,the Robots metatag can simply go unnoticed. A better way to inform search engines about your site is to use a robot.txt file.It tells the search engine spider, which web pages of your sites should be indexed and which web pages should be ignored.

The location of robots.txt is very important. It must be in the main directory because otherwise user agents will not be able to find it as they do not search the whole site for a file named robots.txt .

In order to use a robots.txt file,you will need to have access to the root of a domain(if you are not sure, check with your web hoster).If you don’t have access to the root of domain,you can restrict access using the robots meta tag.

Robots.txt will go through each and every page on your website to find whether you want it or not .The robot.txt file simply tells the spider not to save a copy of things listed on the robots.txt file and not to add those pages to the indexes.

Sitemap.xml Sitemaps are an easy way for webmasters to inform search engines about pages on their sites that are available for crawling.In its simplest form,a sitemap is an XML file that lists URLs for a site along with additional metadata about each url(when it was last updated ,how often it usually changes,and how important it is,relative to other URLs in the site.)so that search engines can more intelligently crawl the site.

XML sitemaps are not simple as some people thought of, instead a tool for search engine optimization. It does not affect ranking, but it does allow search engines to make more accurate ranking and searches.It does this by providing the data that a search engine needs,and putting it one place-quite handy,given that there are millions of websites to plough through.

An HTML sitemap allows site visitors to easily navigate a website.It is bullted outline text version of the site navigation.Site visitors can go to the Sitemap to locate a topic that they are unable to find searching the site or navigating through the site menus.

URL Naming The URL of a webpage is an important factor as far as search engine optimization is concerned. Each web page can be reached by users through atleast a single uniform resource locator(URL)or in some occasions through multiple URLs.URLs are the identities to the web pages of your website.

A good URL is meaningful,a great URL is obvious.The words that directly associate with the meaning and purpose of the page are the best choice on most occasions.URLs are short, easy to remember, and clearly define the purpose of the page. Any one reading the URL from browser’s status bar will have a clear idea about the content page. A dynamic URL is a page address that results from the search of a database-driven web site or the URL of a website that runs a script.In contrast to static URLs,in which the contents of the webpage stay the same unless the changes are hard-coded into the HTML,dynamic URLs are generated from specific queries to a site’s database.The dynamic page is basically only a template in which to display the results of the database query.Instead of changing information in the HTML code,the data is changed in the database.M

Static URLs are typically ranked better in searh engine result pages,and they are indexed more quickly than dynamic URLs,get indexed at all. URLs are also easier for the end-user to view and undestand what the page is about.If a user sees a URL in a search engine query that matches the title and description ,they are more likely to click on that URL than one that doesn’t make sense to them.

Off Page Optimization

Off page optimization is the factors and elements that have a substantial effect on your website as a whole for the organic and natural search engine results.These factors are off-site in that they are not controlled by you or the coding on your page. It will include popularity and page rank of the site.Of f Page optimization refers to techniques and search engine ranking but are not on the web page.This includes competitive link research,planning and design and link building campaigns.Over time off page elements are critical in terms of improving website rankings and business exposure.

The off page optimization includes search engine submission(Google,Yahoo,Bing),directory submission, press release submission, article submission, directory submission, sitemap submission, video submission,PPT Submission ,PDF submission, social networking and bookmaking sites.

Social Bookmarking services is centralized online services which enables users to add, edit and share bookmarks of web documents.It is a method to manage and storing of data on internet. Proper bookmarking can provide effective result within 24 hours of indexing. It increases chances of return unique visitors if you have useful contents or lucrative offers. We will use more than 20 sites at same packages to generate traffic for your website.

Press release submissions and article submissions are a very effective way of enhancing your website’s link popularity via article and press release submissions,participation in discussion forums,directory submission etc.We can help generate a large number of permanent one-way links to your website.Spectrum has a very effective Press release submission service,where press releases are submitted to a number of important press release website.With each press release submission,you get an additional back link that strengthens your link popularity.Similarly ,with our article submission services you can qucikly obtain back links from article submission sites with high page rank,increasing visibilty, and even driving traffic to your website

Directory submission build one-way links,and these are important in the SEO Process.These increase your page rank and your search engine rankings.Every submission is done manually to relevant website or directory which has a high page rank itself.Every directory is carefully chosen,based on popularity,relevance and reliability.If you have blog,you could attract more traffic and more revenus by making it popular.We also submit your blog to quality blog directories.Some blogs may even give you deep links ,enhancing your chances of being indexed search engines

Social Media We create social media profiles for your business in facebook,twitter and link them to your website.PPT Submission

PPC or Pay-per-click campaign, you can be choosy about who comes to your website.You will want targetted traffic because in a PPC campaign,every click on your ad costs money.And therefore,it is very easy to blow your budget on a poorly managed PPC campaign.Our PPC experts use professional tools to do an extensive keyword analysis for your business,identifying those keywords that will give you a large number of enquiries.Our PPC management team bids only on keywords that are likely to give you great ROI(Return On Investment)

Forums and Discussions We participate in forums and discussions of your prospective customers and encourage them to buy from you.

Google Webmaster tool Google Webmaster tool is a no-charge web service by Google for webmasters.It allows webmaster to check indexing status and optimize visibilty of their websites.

Google webmaster tools allows you to audit and optimize site easily.Finding and removing duplicate content first can have a huge impact on your rankings.In many cases,it is the main reason your websites fall from Google’s rankings.Google’s tools make it easy to find and to get rid of these pages.

By using the series and set of tools you can see all kinds of information about what keywords are bringing people in from Google,the google crawl rate,the last time your page was indexed plus around two dozen more cool tools and interesting resources.

Malware tool is one of the feature that google webmaster tool that show the malware codes and also give suggestions on resolving the malware problem. Another feature is a site performance tool that depicts the website loading speed. Graph of Website loading time shows exact picture of the site performance. Reports on crawl errors detected by google bot while crawling the website is the safest way to overcome the website crawl errors.

Google Analytics Google Analytics is a web analytic; it helps businesses analyze the customer data that is important for targeting website visitors in advertising and marketing.We offers certain expert Google Analytics Implementation services, creating Google Analytics account for your website to keep a track on your site traffic by which the website owners can easily analyze the performance of their websites.

At Spectrum,we prepare monthly Search Engine Ranking Reports that summarize all the activites for the client,and lists the ranking and link popularity of your website.These reports track the progress of your website over a period of time,so you can see for yourself how the improvement in rankings has led to an increase in traffic.You should be able to measure the Return On Investment(ROI) and our reports help you do just that.We monitor your website constantly and provide detailed reports in real time on who visits your site, when they visit, where they visit from geographically and on what pages. Google analytics offers certain tools, techniques by which the website owners can easily analyze the performance of their websites.

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